Public Relations in the real world!

     So we learnt about Journalism in my last Blog post, and I'm hoping that I encouraged a few people to enter the profession. But in this Blog post I'll be covering the amazing field of Public Relations.


    What is Public Relations? Public Relations (PR) is universally defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Let me just break that down a bit. The job of a Public Relations Officer (PRO) is to maintain the image of a company/ person by communicating regularly with the company's/ person's publics (essentially those who are affected by the company/ person).


    If you are outgoing and a great public speaker this is definitely a career you would want to get into. It's a pretty exciting field to jump into. Your role would be that of an adviser, so if you are into that sought of thing, I would definitely recommend this field.

    Some of the academic qualifications you may be required to have in order to practice/ enter into this field would be, a diploma in public relations, and 5 CXC subjects. The basic salary can vary anywhere between the figures of $4500.00 - $7000.00 and it's all depending on who/ what you would be representing and the different industries.

    Here are some general duties a PRO may be required to do in T&T:

• planning, developing and implementing PR strategies;
• liaising with colleagues and key spokespeople;
• liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;
• devising and coordinating photo opportunities;
• organising events including press conferences, exhibitions, open days and press tours;
• fostering community relations through events such as open days and through involvement in community initiatives;
• managing the PR aspect of a potential crisis situation.

Ending this Blog with a quote:

"The history of PR is… a history of a battle for what is reality and how people will see and understand reality." - Stuart Ewen